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The pricing system for beauty pros who are done guessing.
Maybe you’re new and have no idea what to charge, so you picked a “safe” number and never touched it again.
Or maybe you’re booked and still struggling at the end of the month.
Nobody ever taught you how to price.
So you copied what everyone else charged and called it “competitive.”
Competitive is how you go broke politely.
A low price doesn’t fill your chair faster. It fills it with people who leave the second someone cheaper shows up.
You don’t need more clients. You need the right price.
Let me show you the difference.
6 MODULES
6 modules
Module 1: Why You’re Undercharging. The real reason a full schedule still doesn’t show up in your bank account. We name it, then we fix it.
Module 2: The True Cost of Your Service. The number most pros never calculate. Why “I charged $150” almost never means you made $150.
Module 3: The Pricing Formula. One simple formula that covers product, time, and overhead and still leaves profit. No more guessing.
Module 4: Premium Pricing. How to hold a high price in a market that swears it can’t afford one. Expensive vs. overpriced and why one keeps you booked.
Module 5: Raising Your Prices. When to raise, how to announce it, what to say to old clients vs. new ones. Plus copy-paste templates for email, Instagram, WhatsApp, and in-person.
Module 6: Handling Objections. The 5 objections you’ll hear the second you raise and exactly what to say to each one. No apologizing. No discounting.
You finish knowing your number, owning your number, and defending your number.
Beauty school taught you the work. Nobody taught you the money.
Techniques, theory. How to hold the scissors, how to read the hair. How to look at the brows. The lashes.
Then they sent you out to run a business with zero classes on how to actually get paid for it.
I didn’t get that class either.
So I did what you probably did. I guessed. I charged just under everyone else because it felt safe. I stayed booked. I stayed busy. But I was undercharging.
It took a burnout to wake me up. Fully booked, exhausted, and finally honest: my prices had nothing to do with my talent and everything to do with my fear.
I learned it the expensive way.This guide is so you don’t have to.
Explained in an easy way
For the beauty pro who’s good and knows it, but still prices like she has something to prove.
Hairstylists. Nail techs. Lash artists. Estheticians. MUAs …. Anyone in the Caribbean or the diaspora who was told “the market won’t pay” when the truth is the market pays every day. Just not to people who price scared.
If you’ve ever dropped your price to keep a client, talked yourself out of a raise, or felt your stomach drop when someone said “that’s expensive” this was built for you.
Every month you charge below your worth, you’re not just losing money. You’re training your market to expect cheap from you. And a market trained on cheap is the hardest one on earth to raise its standards.
The stylists booked at premium prices aren’t more talented than you. They’re not in a richer country. They just stopped competing on price and made it stick.
That’s a skill. This is where you learn it.
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Inside the PDF, you'll find a complete, numbers-based system for pricing with confidence: how to calculate your true cost per service, build a repeatable pricing formula, position yourself as premium, and handle objections without discounting or shrinking. Print it, highlight it, and keep it close as you put your new pricing into practice.